Sellf evaluation

This is my self evaluation,here I am evaluating on my DTP project and saying if I have met or not met  the main features of my DTP flyer .

Final reflection

For the past term in digital design class we have been focusing on the  unit of advertising.We started off by learning the different medias used in advertisments and their differences we also talked about the different targets and audiences for each advertisement,so to enter it in more depth we got into pairs and created a poster about the audience,targets and medias we then presented it to the class and discussed the function of the medias.After that we looked at the different methods  that are used in advertisements we even watched different ads to look at what each method is but to be specific we only focused on 12 methods ,we then created a document about them ,in the document we gave various examples and we also explained each and every method such as:hype,claim,association,humor,fear,sense appeal and must have those are pony dome the examples that we learnt,we then posted them on our blogs.Later on we then wrote an essay that focused on the various factors and elements that affected the field of advertising.We had to research on the factors that are used in advertisements.We then learnt about the program DTP we learnt the different function that are used in DTP and we then completed a DTP worksheet that helped us improve our knowledge on DTP.Meanwhile when we finished  we started our design situation and we answered some questions about our advertisement for the assessment.Later on we started our draft for our final flyer.The first thing we did in the draft was that we planned the contents of our flyer like the slogan,information,question and the creative features,after that we drew the draft of our flyer.Finally we started the last part of our assessment which was the final flyer where we used DTP it was quite challenging to follow my plan since I did some changes to my computer copy one,at the end to conclude our unit we posted our final flyers and wrote reflections about our work on the planning and final flyer.In conclusion I think I really liked this unit and enjoyed creating a flyer,I also think that it was very effective and educational to me.

Peer evaluation

Checklist for Peer Evaluation         Whose Blog did you evaluate? __Monica’s__________                 

Name of the Student who peer evaluated: ____Rania.S_______________

How could your friend improve his/her blog? 

You could improve your blog by possibly choosing a different font and making the words more readable.

What did you like most about the blog ? 

I loved Monicas digital flyer, it was very neat and tidy.

Date Evaluated:  _________9/12/15__________

After reading my posts and my overall blog Rania has written me a peer evaluation that you will now find above.According to Rania my blog is very appealing and are properly structured.For my posts she said my posts are relevantly titled and dated which makes it easy for anyone to reach it,but to improve my posts I should make my titles and my dates bold so they can be more clear. Rania also commented on my reflections she  commented that my reflections on my blog are very proper and are very organized.She also said that my reflections were very detailed and that I have referenced everything.She then wrote about my Design situation,she said that it was also very detailed,very neat and was properly referenced.However she said to make my design situation better I should not make my text bold so it can be more readable.Meanwhile she has also commented on my drawing of my flyer and my reflection.She said that my drawing was very colorful and appealing and that my reflection was very neat and detailed. Rania then commented on my digital flyer she said it was very visible and appealing to the viewers eyes,but I could change the background to make it more visible. After that she commented on my reflection about my digital flyer,she said that I followed all the steps and that I referenced correctly.Finally she said to improve it I should choose a different font and her favourite thing was my digital flyer. 

Reflection on flyer

This week we continued working on our advertisements and we concluded our planning work for our advertisements we then started publishing our advertisements using the software Microsoft Publisher.For my advertisement i stared by putting the name of the product (ASAs) and then outlined it so it would be eye catchy and clear towards the audience.I also put some thing that could grab the audience’s attention towards the product in the advertisement I chose to put a sale logo which said”Buy one paid get one free !” and in my advertisement I made sure that everything was clear so the audience that are reading the flyer they could easily be attracted to the product I am advertising.I then added two  pictures so I could show some visual advertising in the flyer.I then added more information such as my email and my contacts I also added a question that I put to question the audience the question was ” Are you always staying bored at home doing nothing ?’’ I then added my slogan into my flyer the slogan was ’’ ASA’s The reason you come to school’’.Last but not least I added some information on ASA’s such as Where? When? and What?.In conclusion I  have successfully planned the flyer and have successfully started my flyer.

References:

Physical Activity: Leisure Physical Activity. 2015. Physical Activity: Leisure Physical Activity. [ONLINE] Available at: http://physicalactivityproslez.blogspot.ae/2015/10/leisure-physical-activity.html. [Accessed 06 December 2015].

Exploring science world | Olateju Funmilayo. 2015. Exploring science world | Olateju Funmilayo. [ONLINE] Available at: https://exploringscienceworld.wordpress.com/. [Accessed 06 December 2015].

Design situation reflection

Reflection:Last week we accomplished our design situation assignment which was the third task from the unit.In the design situation assignment we talked about what product we were going to advertise for our term assessment which will end up being a video advertisement.We then wrote about the audience for our advertisement and some details about the creation of our advertisement .We then talked about some of our ideas that we were thinking of putting in our final flyer and video.I chose to advertise after school activities since students in our school have not been that motivated about them so I decided that maybe by advertising about the after school activities  maybe it could help solve this problem this was my product that I chose for my end of term assessment . This week we continued planning our advertisement so we took a planning work sheet and completed it so it may help us when we create our advertisement.Above you will find my  planning sheet that we completed in class.In the sheet we wrote what were the features of advertising  that we learnt during this unit.We then started thinking about the details of our advertisement such as: What would be the slogan in our advertisement?,What would be the question that we will ask our audience in the ad?.After that we drew the plan of our flyer as you will see above I filled in most of the details that will be provided in my advertisement.In conclusion I think I have successfully planned my advertisement and completed the design situation task properly and correctly. 

Definitions of DTP terms

Above you will find some terms  that are used used in the software DTP.

Design Situation

My name is Monica and I study in Emirates International School Meadows. I now study digital design , and as a part of our term 1 assignment, we are using DTP ( Desktop Publishing), which enables us to design CD covers, flyers, posters and brochures. Currently in school I observed that most of the students that study in our school do not participate in the after school activities or in arts. The reason I chose to advertise about this topic is that I believe that it is extremely important to participate in activities for the students I also think it is very beneficial for the students to contribute to the school’s activities. So to solve this problem, I am planning to advertise to the students about  the activities after school so that they may be encouraged and motivated .I will create the flyers by using the software DTP that will allow me to design a flyer that I will then be handing out to the students in our school. So for this Digital Design project I will be advertising about the after school activities which will hopefully solve this school problem .I will also research for Digital Design skills and different software such as: DTP, Microsoft Word, Excel and PowerPoint . Some of the skills that I will use to create my flyer are: Elements of surprise, uniqueness and innovative ways to present my information on the flyer itself.

The nature of my problem is about the amount of students that have not been participating in the school activities and how the students are neither encouraged nor motivated to contribute to them. Since there are a lot of different websites and software I decided to use the software DTP to create flyers to advertise to the students but in addition to that I also decided to use a website called Vungle to create a visual video advertisement. The reason I chose to advertise to the school is that I think by advertising about the school it will help to improve it and will also give it a better reputation. I also chose to advertise about the after school activities because I think it is an essential part of the school that is being ignored and I think it is a major problem that needs to be solved. I have also  asked a family member and she said that it is useful because it will help boost and encourage the students to join and contribute to our school activities. I am mainly targeting this advertisement  to the students because the activities in the advertisement are directed to them. There were also some features that I was inspired to use in my flyer when I saw the Dettol flyer the features were clear florescent colors, eye catching slogans and attractive pictures.

The main reason it is for teenagers is that the product (in my case after school activities) is mainly targeted to that age group. Also, this generation’s teenagers are the next leaders, therefore: in my point of view, such enthusiasm and confidence must be grown into them at a young age, so that they are able apply these important traits later on in their lives. I decided that I will create a flyer using Microsoft word or DTP, I will also be announcing this advertisement on the newsletter because it will grab everyone’s attention. My strengths in using DTP are that I am able to use: thumbnails properly, the drawing toolbar and am able to correctly use graphics. My video editing strengths are that I am able to: add music to the footage, crop a certain part of the video and can add effects. And for the end product (which is the video ad) I will be using the app I Movie or the website Vungle because it  will enable me to add effects , crop, add footage and edit the voice. In my advertisement the main idea will be to show how amazing and extraordinary the product is and how it is an essential part of people’s life. I will also justify the importance of the product and the amount of time it would take me to master the advertisement would be around 10 days.

References:

DTP OperatorSkills and Knowledge. 2015. DTP OperatorSkills and Knowledge. [ONLINE] Available at: http://www.mymajors.com/career/dtp-operator/skills/. [Accessed 08 November 2015].

Useful Video Editing Techniques. 2015. Useful Video Editing Techniques. [ONLINE] Available at: http://www.deskshare.com/resources/articles/vem_UsefulEditingTechniques.aspx. [Accessed 08 November 2015]

.Different Types Of Computer Software. 2015. Different Types Of Computer Software. [ONLINE] Available at:http://www.streetdirectory.com/etoday/different-types-of-computer-software-jjwap.html. [Accessed 08 November 2015]

Check list for tasks on blog

Reflection on posters

Today in Digital class we learnt about the different methods of advertising, different media , what each one is and different audiences for each media . Last week we also watched a video about the all the  medias that are used for advertising.We then learnt about each media and there disadvantages and advantages and a small introduction about  their differences. Another thing we learnt was the different audiences  and the audience of each media and how the audience are targeted by the media.For my group we did television. We drew a family watching the television and enjoying it.We then wrote a small paragraph that talked about the different audiences it targets.It also talked about  the audiences that watch it and how the advertisements that come on the television immediately target the audience .We also showed some advantages about advertising on the TV and the benefits that you can get from advertising on television, however we also talked about the disadvantages of advertising on television and how you may not always succeed by advertising on it.The rest of the class did posters on the different medias that are shown below.

Here are the different types of Media:

1. Magazines
2. Television
3. Newspaper
4. Radio
5. Out of home
6. Direct to home 
7. Internet

My favorite Poster was the one presented By Rania, Kiyara and Anishka. The reason I liked it was that it had a lot of information and that they  had an excellent presentation. It  also was very presentable,they also added the advantages and disadvantages of each media .The thing I think they can improve on was maybe putting more illustrations to describe the topic, but other than that I thought it was one of the best presentations and was the one that stood out the most.

Advertisements

Association :This ad has connected the lipstick with a beautiful model which is why I put it with association. The unique thing is that it used a very famous celebrity to attract the audience. The first thing that came to my mind was the lipstick they were advertising and how beautiful the actor looked with the lipstick. 

http://www.usmagazine.com/celebrity-beauty/news/jennifer-lawrence-dior-lipstick-ads-favorite-makeup-photos-2015288

Humor :This ad used humor by making their product talk which delivers humor to the audience which mostly attracts young kids but the unique thing is that it used personification to attract the audience. The first thing that came to mind is the feeling of hunger and interest about the product.

http://suburban-spoon.blogspot.ae/2010/06/salty-or-sweet-now-you-dont-have-to.html

Sense Appeal: This ad has used sense appeal by giving a close up of their product. The unique thing about it is that they put a small slogan to attract people. The first thing I thought of is the taste of the burger in my mouth and imagining myself eating it.

http://creative-ads.org/burger-king-ads/what_a_whopper_ad/

Fear: This ad shows fear by warning people about the horrific disease cholesterol. The first thing that comes to my mind  when I see the ad is how crucial this situation is. And the unique thing about this ad is that it questions the audience and is reasonably straight forward.
https://albeeyan.wordpress.com/page/3/

Claim: The first thing that comes to my mind is that pampers is the most reliable company. The unique thing about it is that it mentions all the information you need to know about the product and the reason. The reason it is claim is because it informs you about how it works and how it can help you

http://whatmommiesneed.com/lookout-pampers-newest-arrival-supreme-dryness/

Must-Have: The first thing that comes to me is that the product has great results that should be a great reason for me to buy it. The unique thing about is that it mentions its contents .The reason it is a must have ad is  that it shows its results which then shows to people that they must have the product 

http://viragbrand.blogspot.ae/2012/10/surf-excel-vs-ariel-remove-toughest.html

Special Ingredients:The first thing that comes to my mind is how tasty and tempting the chips look and how simple yet tasty they are. This makes me think about the feeling I get when I eat chips in real life; happiness and pleasure. The unique thing about this ad is that it shows the ingredients of the product and it also shows how simple but yummy the product is.The reason it is a special ingredient ad is that it shows the ingredients of the product so it can show how simple it is to the audience.

http://admonkey.org/2009/03/26/lays-potato-chips-classic-and-simple/

Testimonials and endorsements: The first thing that comes to my mind is that if Katy Perry herself enjoys and recommends this food, then it must be of very good quality and very tasty. This will encourage me to try this new product because I know that it must be very good  for a very famous celebrity to promote and encourage people to try it.And the unique thing about it is they got a famous celebrity to convince the audience about purchasing the product.The reason this ad is testimonials and endorsements is because it got Katy Perry to be in their advertisement so it may show people how even celebrities encourage their product.

https://www.pinterest.com/pin/46654546112283798/

Call to action:This ad is a call to action ad because it call people to action by telling them to  Own their product now.The first thing that comes to my mind is  to go and purchase the product and find out more about it since it encourages to own the product now. The unique thing about it was how they called the people to action in the ad which can create a great change in the amount of customers interested in the product.

 http://www.datareign.com/micromax-takes-on-samsung-with-can-own-now-without-emi-ads-campaign.html

Games and activities:This ad is a game and activity ad because it is a game and is encouraging for people to download.The unique thing about the ad is it showed a part of the game and showed how to play it on the ad to be able to attract the audience to get the game.The first that came to my mind was how there are a big variety of ages that play this game and also the way you can get encouraged by just seeing the ad.

http://www.inmobi.com/blog/2014/07/21/app-install-ads-5-things-developers-need-to-know-about-creatives

Hype:This ad is a hype ad because it is using exiting and amazing words.The unique thing about this ad is that it used descriptive words to attract the audience to the product.The first thing that came to my mind was how tasty and tempting that sandwich looked I was also imagining the taste of it  with all its contents.

http://www.personal.psu.edu/afr3/blogs/siowfa13/2013/10/food-porn.html

Repetition:This ad is a repetition ad because it is repeating the  same thing more than once.The first thing that came to my mind when I saw the ad was the feeling of excitement and encouragement form the ad  .The unique thing about it is to attract the people it repeated the concept so the audience can remember it they also put the text in different sizes so it may attract the audience.

http://wallpaper222.com/explore/repetition-advertising-examples/

Reflection on my digital design lesson

Today we started the lesson by giving a summary of what we did last week in the past lesson.We talked about how we  got introduced to our new  unit advertisements and factors of advertising.And today we went into more detail about all the different advertisements and the contents and factors of each one.We first watched two ads that talked about how union is strength and how when you are cooperating with other people it will lead you to success rather than being alone and independent.The first ad showed a big crowd of crabs and then there was a bird that was aiming to attack them so they gathered up and tore all the bird's feathers that then showed us how when they worked together they defeated the bird.The second ad showed a whole bunch of ants walking then an elephant tried to suck one of them but they then worked together to save the ant.We then watched another ad of Mcdonalds world wide. This ad showed how they strongly used celebration  in the making of the ad. For example there was one that was Malaysian it showed two grandparents in the airport  waiting for there daughter and when she came they saw there grandchildren for the first time so they then went to eat in Mcdonalds to celebrate there arrival.The last ad was about the safety of seat belts. It showed a family of three (father, mother and daughter) who were imagining to be in a car while the father was driving.He was looking back at his daughter so he did not see that there was an obstacle nearing him before they can collide. His wife and daughter then rushed and became his seatbelt and saved him from falling down and possibly dying. In this ad, they used the technique slow-motion to emphasize to the audience how life - changing a seatbelt can be .Last but not least, we then continued to investigate different types of advertisements.

Factors Affecting Advertising

Factors Affecting Advertising

Advertising is a technique that is used for informing people about things such as games, objects, jobs, programs, places and sales in shops.Advertisements always have an objective or a target for it like for example a shop could be a promotion or have realized new products they their objective from the advertisements would be to encourage people to come to their shops they could also be trying to persuade them and convince them to go to their shop.Advertisements play a big role in the world today with out advertisements a company can hardly run because without advertisements people wouldn't buy there products which will then lead them to losing there prophets and also losing a big part of their marketing.You can find advertisements any where on the radio, newspapers, TV, roads and magazines and sometimes you could find them on public transportations like taxis or metros.

Singularity

As most people world wide have known, advertising is a field of arts, which requires a lot of creativity. To have an amazing advertisement, it should have at least one thing that is different than  all the other advertisements. Something innovative and creative that can make your advertisement different than all the others, but it should still be something that can catch the eye immediately.

Example: Cadbury Milk’s advertisement won around 1,148,700 viewers, which then lead them to fame and success.The advertisement was generally about how an employee, who was listening to the radio then eats  the chocolate which then cheers him up and he starts dancing and gets almost the whole office dancing with him on their office chairs all over the office. The main point of the advertisement was that when you eat cadbury chocolate it makes you extremely cheerful that you jump from extreme happiness.Until today, people still continue watching it. This is a usual concept that happens with all the advertisements but the advertisement was shown with creativity skills that really showed the way  the advertisement was unique.

Psyche and behavior

Advertising is a way  of public communication.To be able to accomplish a successful advertisement it requires a lot of information and research  about the psyche of the audience and their behavior towards the advertisement.This then helps organizations and companies to create and organize advertisements that will then be prosperous and will open an opportunity for the company to have a better reputation.In addition to that, psychology is an essential factor  that is a turning point between if it will be attractive  to the audience watching it or will it be discouraging to them. It also depends a lot on humans and the human’s behavior towards the advertisement.

So psychology is an important factor which has an extraordinary affect on the advertising field. An astounding advertisement has to be catchy and attractive, so that it the audience can then remember it for a long period of time.When people feel the emotions in the advertisements like: happy, sad, excited, discouraged,funny, it would would then help them remember it for a longer period of time.An example  of this could be: Cadbury has made various advertisement that fit different careers like:

• Hair Dressers
• Employees in offices                

Innovative ways of advertisement presentation

To be able to drag people’s attention, your advertisement should be done using media that will suit the product  or the category of the product. You should also think about the suitable media to target the audience you would like to target the product to. For example: the company Reckitt Benckiser advertised the new Dettol kids soap in schools  through health and hygiene presentations, Dettol home through Television visual advertisements, Dettol handpacks  and through public social media. In addition to that Reckitt Benckiser has advertised all its youth  products onto Facebook, since it is the most attractive social media today. In conclusion, it is always important to choose the suitable media so it will easily direct your message to the correct audience immediately.

Contents of advertising 

Different companies world wide use the skill of advertising to promote their products that they produce and also advertise their company itself to get a better reputation.

Here are 5 significant types of contents that can direct your advertisement’s message to the audience:

• Mode of action on how the product works
• Idols showing why people should prefer this certain product 
• A representative or famous celebrity showing how the product connects him or her in their personal lives 
• Powerful or convincing parallel, when there is something coextensive that is shown in an analogy or metonymy to direct the point directly to the audience 
• The selling point the most interesting point for the consumer in the product 

These are only some of the suitable methods for creating the right contents for the advertisement of your company’s product,but you should always choose the correct and appropriate content for your advertisement that will summarize the full message so that the message will directly target the audience as soon as they watch the product’s advertisement. Example: Western  Union got an Egyptian singer (Amr Diab) and got him in their company’s advertisement so he could explain his connection with the company.

Brand Reputation and Background 

The success of the advertisement depends on on the consumer’s background on the product’s category or the brand of the product it self.

• So if the consumer used another brand from the same category the advertisement must surprise the consumer with a magnificent picture of the brand and very attractive positioning .
• If the product is creating a new category to the consumer so the advertisement must convince the viewers by the benefits of the new category. 
• If both the category and the product are well known to the consumer the advertisement must create an unforgettable recommendation by linking the product to special memories or events.

Provincial Urbanity 

Each advertisement is created according to the country’s culture and language it is created in.Example: Dettol advertisements are made with a lot of different languages such as Hindu, Arabic and English.Because it is created in the U.A.E all the advertisements should be created in more than one different language.

Teasers

Teasers are used to introduce advertisements  and to attract people to watch it. Teasers  get the audience to become curious and eager to watch the advertisement and to purchase the product that is being advertised . This then produces an outstanding  effect to the amount of viewers watching the product’s advertisement.

An aspect of amazement 

Creating an advertisement has three main elements psychology, targeting the message to the audience and provincial urbanity all these elements are mostly diversified but they still won’t bring total success but with an aspect of amazement from psychology or provincial urbanity the advertisement will get acquisitive results to the company 

References:

https://www.visioncritical.com/be-bold/

https://deepakagrawalblog.wordpress.com/2009/12/15/factors-need-to-be-considered-before-making-an-advertisement/

What are Advertisements

What are Advertisements

Advertisements is a technique that is used for informing people about things such as games,objects,jobs,programs, places and sales in shops.Advertisements always have an objective or a target for it like for example a shop could be a promotion or have realized new products they their objective from the advertisements would be to encourage people to come to their shops they could also be trying to persuade them and convince them to go to their shop.Advertisements play a big role in the world today with out advertisements a company can hardly run because without advertisements people wouldn't buy there products which will then lead them to losing there prophets and also losing a big part of their marketing.You can find advertisements any where on the radio, newspapers, TV, roads and magazines and sometimes you could find them on public transportations like taxis or metros.

CD covers

 Her are my CD covers That i have made in the lesson yesterday

Add caption

How to make a CD cover and lesson reflection

Today in ICT  we made CD covers.

Here are the steps of how to make one:

• First, open Microsoft Publisher
• You will then find templates. Choose the labels one
• Next you scroll down till you find the Media one then choose it
• After that, you will press insert and then shapes 
• You will then press on the circle and you will adjust it according to the correct size of the inner and the outer circle of the cd cover (the size will already be there you will only need to adjust the circle)
• After that you will go on the internet and you will select any picture you want
• Mean while you will save it with your documents
• Then you will press format and press shape fill
• Later you will find an option called picture you will press there and it will get you all the documents
•  Eventually you will find your picture in your documents and press on it so it will then appear on your CD cover
• Next  you will press format and then send backward so that the inner circle will appear
• You will then use the snipping tool to save it as a picture and post it into your blog 
• Finally you will then print it and stick it to your CD

Reflection:

Today we made CD covers. Personally I think that helped my digital design skills in publisher and gave me a chance to practice the usage of publisher. On my CD cover I put two different pictures. One of them was a tribal patterned one and the second one was a collage of cute food drawings. I personally really like collages because its a lot of pictures into one which I really admire and is one of my favourite art skill.My second picture was a blue tribal pattern. The reason I chose that was because tribal patterns are another one of my favorite art skills. Another reason is I really adore the different shades and degrees of blue.Last but not least i learnt how to use the snipping tool.

What we covered in Digital Design Class


Hi! My name is Monica. I am  eleven years old  and am in year 7DD. I am very eager to learn new  things  and improve my knowledge. I am also looking forward to  mastering Term 1 and getting high grades. My target in life is to grow up to be an Orthodontist or a Doctor.For the past four weeks, we have been having Digital Design lessons.Since I started my knowledge has grown and improved a lot.I have learnt a lot of various topics ever since we started.I have learnt about the different shortcuts that are used in Microsoft word and have also learnt how to apply all the learner profiles in my work during my ICT lessons. In addition, we learnt all the different parts of a computer. Next, I learnt the functions and names of different devices.We also learnt about what a mother chip is and its function while understanding how to create a blog and how to use it. Next, we learnt about file management where we learnt the benefits of it and where and how to use them.We then discussed the differences between my area and a shared area .We also drew a diagram for our folder set up and then discussed the function of the printer and the projector.We also completed a sheet about the school network and the devices we use in the Digital Design lab. Last but not least, each of us made a word document with rules to follow in the lab.