Factors Affecting Advertising

Factors Affecting Advertising

Advertising is a technique that is used for informing people about things such as games, objects, jobs, programs, places and sales in shops.Advertisements always have an objective or a target for it like for example a shop could be a promotion or have realized new products they their objective from the advertisements would be to encourage people to come to their shops they could also be trying to persuade them and convince them to go to their shop.Advertisements play a big role in the world today with out advertisements a company can hardly run because without advertisements people wouldn't buy there products which will then lead them to losing there prophets and also losing a big part of their marketing.You can find advertisements any where on the radio, newspapers, TV, roads and magazines and sometimes you could find them on public transportations like taxis or metros.

Singularity

As most people world wide have known, advertising is a field of arts, which requires a lot of creativity. To have an amazing advertisement, it should have at least one thing that is different than  all the other advertisements. Something innovative and creative that can make your advertisement different than all the others, but it should still be something that can catch the eye immediately.

Example: Cadbury Milk’s advertisement won around 1,148,700 viewers, which then lead them to fame and success.The advertisement was generally about how an employee, who was listening to the radio then eats  the chocolate which then cheers him up and he starts dancing and gets almost the whole office dancing with him on their office chairs all over the office. The main point of the advertisement was that when you eat cadbury chocolate it makes you extremely cheerful that you jump from extreme happiness.Until today, people still continue watching it. This is a usual concept that happens with all the advertisements but the advertisement was shown with creativity skills that really showed the way  the advertisement was unique.

Psyche and behavior

Advertising is a way  of public communication.To be able to accomplish a successful advertisement it requires a lot of information and research  about the psyche of the audience and their behavior towards the advertisement.This then helps organizations and companies to create and organize advertisements that will then be prosperous and will open an opportunity for the company to have a better reputation.In addition to that, psychology is an essential factor  that is a turning point between if it will be attractive  to the audience watching it or will it be discouraging to them. It also depends a lot on humans and the human’s behavior towards the advertisement.

So psychology is an important factor which has an extraordinary affect on the advertising field. An astounding advertisement has to be catchy and attractive, so that it the audience can then remember it for a long period of time.When people feel the emotions in the advertisements like: happy, sad, excited, discouraged,funny, it would would then help them remember it for a longer period of time.An example  of this could be: Cadbury has made various advertisement that fit different careers like:

• Hair Dressers
• Employees in offices                

Innovative ways of advertisement presentation

To be able to drag people’s attention, your advertisement should be done using media that will suit the product  or the category of the product. You should also think about the suitable media to target the audience you would like to target the product to. For example: the company Reckitt Benckiser advertised the new Dettol kids soap in schools  through health and hygiene presentations, Dettol home through Television visual advertisements, Dettol handpacks  and through public social media. In addition to that Reckitt Benckiser has advertised all its youth  products onto Facebook, since it is the most attractive social media today. In conclusion, it is always important to choose the suitable media so it will easily direct your message to the correct audience immediately.

Contents of advertising 

Different companies world wide use the skill of advertising to promote their products that they produce and also advertise their company itself to get a better reputation.

Here are 5 significant types of contents that can direct your advertisement’s message to the audience:

• Mode of action on how the product works
• Idols showing why people should prefer this certain product 
• A representative or famous celebrity showing how the product connects him or her in their personal lives 
• Powerful or convincing parallel, when there is something coextensive that is shown in an analogy or metonymy to direct the point directly to the audience 
• The selling point the most interesting point for the consumer in the product 

These are only some of the suitable methods for creating the right contents for the advertisement of your company’s product,but you should always choose the correct and appropriate content for your advertisement that will summarize the full message so that the message will directly target the audience as soon as they watch the product’s advertisement. Example: Western  Union got an Egyptian singer (Amr Diab) and got him in their company’s advertisement so he could explain his connection with the company.

Brand Reputation and Background 

The success of the advertisement depends on on the consumer’s background on the product’s category or the brand of the product it self.

• So if the consumer used another brand from the same category the advertisement must surprise the consumer with a magnificent picture of the brand and very attractive positioning .
• If the product is creating a new category to the consumer so the advertisement must convince the viewers by the benefits of the new category. 
• If both the category and the product are well known to the consumer the advertisement must create an unforgettable recommendation by linking the product to special memories or events.

Provincial Urbanity 

Each advertisement is created according to the country’s culture and language it is created in.Example: Dettol advertisements are made with a lot of different languages such as Hindu, Arabic and English.Because it is created in the U.A.E all the advertisements should be created in more than one different language.

Teasers

Teasers are used to introduce advertisements  and to attract people to watch it. Teasers  get the audience to become curious and eager to watch the advertisement and to purchase the product that is being advertised . This then produces an outstanding  effect to the amount of viewers watching the product’s advertisement.

An aspect of amazement 

Creating an advertisement has three main elements psychology, targeting the message to the audience and provincial urbanity all these elements are mostly diversified but they still won’t bring total success but with an aspect of amazement from psychology or provincial urbanity the advertisement will get acquisitive results to the company 

References:

https://www.visioncritical.com/be-bold/

https://deepakagrawalblog.wordpress.com/2009/12/15/factors-need-to-be-considered-before-making-an-advertisement/